New device from Motorola - MC 18, class PSA (Personal Shopping Assistant). This revolutionary self-service data capture terminal MC18 is designed for grocery stores, department stores, hypermarkets. The MC18 Personal Shopper can help retailers minimize shoppers’ frustration with long lines at checkout, and more efficiently deploy staff to focus on customer service tasks – helping boost customer satisfaction, basket size and sales.The MC18 unit is Motorola’s fifth generation personal shopping device and bridges the gap between convenient technology and personal service – providing shoppers with relevant real-time discount coupons for items they are purchasing and suggestions for complementary merchandise.Motorola’s advanced scanning imaging engine enables the quick capture of virtually any 1D or 2D bar code whether it is printed on paper or displayed on the screen of a mobile phone.                     This device can operate for 9 hours Li - Ion battery 2725 mAh, without recharging.