Zebra Technologies acquired Motorola Solutions and represented the first time the combined retail offerings on NRF 2015.

Выставка BigShow 2015   Technology for the retail industry took over New York City’s Jacob Javits Convention Center from Jan. 11-14 at the National Retail Federation’s 104th annual conference and expo NRF 2015, also called Retail’s Big Show 2015. This year at Big Show visitors could meet with industry experts, attend keynote sessions, and visit the enormous EXPO Hall full of technologies and solutions.

  Zebra Technologies acquired Motorola Solutions' Enterprise Business in October 2014, and NRF 2015 represented the first time the combined retail offerings. Expanding on the theme "The Experience is Everything," Zebra, along with its business partners, demonstrated new solutions that can help retailers create personalized experiences that connect with shoppers, enable associates to deliver the experiences that turn shoppers into buyers, and can be deployed effectively with minimal IT support.

     At NRF Zebra Technologies showcased several recently introduced solutions:

   The MPact Platform for Mobile Marketing is the first of its kind to offer both Wi-Fi and Bluetooth® Smart technology to engage with shoppers in the aisle when buying decisions are being made. Shoppers can opt-in and receive customized offers and personal assistance via a Bluetooth Smart-triggered loyalty app and access Wi-Fi to locate products in store, read reviews, compare prices and look up information. The combination of Wi-Fi and Bluetooth Smart technology gives insight and visibility to a shopper's journey in the store while eliminating the need for retailers to deploy, integrate and manage two separate technologies.

   The ZQ110 is Zebra's printer - combining an ultra-compact design with rugged durability and reliable performance. Offering Bluetooth and WLAN support, as well as a full-shift battery life, the ZQ110 is ideal for mobile point-of-sale (MPOS) receipt printing, mobile promotion vouchers and merchandise pick-up slips. For applications that require reading loyalty gift cards or for authenticating a user, the ZQ110 printer offers an optional magnetic stripe reader (MSR).